Music is one of the only constants that has and will probably always exist for us as a society. Be it the sounds of nature or the rhythms of early tribes or the nursery rhymes we hear from the lips of our mothers and grandmothers growing up. Whether melodies, the timing of the songs or anything associated with music, it will stay a part of our lives.
The thing that may change is how and/or where we hear it. This is where radio plays an important part in our everyday lives. Radio is still an integral part of the human experience. At one point in time, we’d only have one place to consume it.
Not anymore. With us being able to listen it to it online, on our phone and if we are lying down in bed at home, we can bring it up on the television screen. And for this reason, Helen Little, will always be relevant and have a place where we can hear her voice. On any weekday afternoon, you can turn on New York’s 106.7′s LiteFM or go online, no, scratch that, click on your smartphone app and catch her on iHeartRadio.
Little took a moment to speak to BlackEnterprise.com's Big Ced about how the landscape of radio has changed, penning her first novel and transitioning between industries.
BlackEnterprise.com: You’ve been involved in radio for a number of years, what would you say is the biggest change that you’ve noticed over the years and has radio gotten better or worse?
The biggest change I’ve seen in radio in my 30-plus-year career is how it is now more of a complement in the media landscape as opposed to the main attraction it was when I started. Radio was the first place people went for immediate, local information, the newest in music and entertainment, and news updates. It was our social media of the time. Now it’s an important vehicle in the way we connect in the current media landscape. Radio works in partnership with other media options–online, TV, mobile, social–to help share, spread, inform, and connect with audiences. I don’t look at it as better or worse, but more like an evolution of a medium. I’m in a great position to be a part of people’s lives for a long time to come.
Are there any personal goals that you haven’t completed yet and if so, what is it and do you think you will do it anytime soon?
I’ve always got goals I want to accomplish. They differ from goals I had and accomplished in the earlier part of my career. One of them is to enjoy my current position at 106.7 LiteFM/WLTW in New York until I’m ready to retire. (That’s a word you rarely hear in this business, retire.) I’m also interested in taking my broadcasting experience onto the television side, continuing my love for writing, motivational speaking, and covering and hosting events
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