Leave it to the Rza to never stop being the marketing genius that he is. With Wu-tang clothing and merchandise hanging on the racks of stores worldwide, the Wu will likely live on for eternity. And now, with the release of their one copy album, Once Upon A Time In Shaolin, the Wu again proves that they are one of the few groups, if not the only of the 90s, that can keep their relevance and flame alive.
Since news of Once Upon A Time In Shaolin hit last week, bidders have high-rolled in vying to buy the now priceless single copy of the album. The mystery surrounding its marketing plan has many smiling at the clever, strategic plans that will place the album on tours to museums and galleries. Those who want to hear it will be required to relinquish recording devices and wear headphones after paying $30-$50 to check the double-disc, 31-single project that features all of the original nine members of the Wu. Presented in a hand-carved nickel-silver box, after its tour, the album will be sold to one high-priced buyer.
“Offers came in at $2 million, somebody offered $5 million yesterday,” RZA said in an interview with Billboard. “I’ve been getting a lot of emails: some from people I know, some from people I don’t know, and they’re also emailing other members of my organization.”