LeBron James and Nike have agreed to a contract which will keep the superstar forward with the company for the rest of his life.
The lifetime commitment to James is the first of its kind in Nike's 44-year history.
"We can confirm that we have agreed to a lifetime relationship with LeBron that provides significant value to our business, brand and shareholders," Nike said in a statement. "We have already built a strong LeBron business over the past 12 years, and we see the potential for this to continue to grow throughout his playing career and beyond."
James signed a seven-year $93 million dollar deal with Nike upon being drafted by the Cavs in 2003 and received a contract extension from the company in 2010. His signature shoe has sold extremely well, leading all NBA players in shoe sales in 2013, and earning $340 million dollars for Nike between February 2014 - January 2015.
"It meant a lot to me even when I signed my first deal just to be with Nike, and it means even more that they've given me this," James said. "It's like I said, very humbling and grateful, and I'm going to continue to do my job and represent the brand the best way I can, like I know how. Hopefully, people see that."