Joell Ortiz is the first to answer the call from Kendrick Lamar. Ortiz immediately hits back and Kendrick's claim to be the King of New York and sets the bar higher for the next up to the mic.
King Kendrick Lamar's place in history goes beyond hip-hop now.
What's a Grammy REALLY good for?
Lamar took home four Grammys, but Jay-Z stole the show with his Van Jones interview on CNN earlier this week
College Football's National Championship Game will further expose the racial-discrepancy-beast beneath the veneer of America's gilded facade
Here's hoping that Kendrick Lamar dedicates "King Kunta" to the "very stable genius" during the halftime show