Per the usual these days, Jay Z is stretching his arms into yet another business venture. This time with luxury clothing company Barney’s, who via a partnership, is releasing a collection of apparel and accessory pieces in time for the holiday season.

From Rolling Stone:

The collection, called "BNY SCC Gallery" (standing for Barney New York Shawn Corey Carter), will include themed window decorations, ads and a massive party, all of which will feature special-edition merchandise from brands such as Lanvin, Balenciaga and Proenza Schouler, according to Women's Wear Daily.

"With this project, Barney's New York and I were able to take the slickness, energy and innovation of New York City and translate that into quality, timeless pieces," Jay Z said.