Jay Z continues to re-brand his image from street hustler to business man and urban inspiration as his Shawn Carter Scholarship Foundation (SCSF) gears up to give money to young people who want higher education. Established by Jay and his mother, Gloria Carter, the scholarships given are unique in specifically awarding money to those with the greatest difficulties and economic odds against them – single parents, students with a GED, kids who attend alternative schools or have been previously incarcerated.

Established in 2002, last year the SCSF awarded 176 scholarships. According to blacknews.com, 74% of those that received grants ranging from $1500-$2500 came from single parent households. 58% were the first in their families to attend college. While 70% were from homes with incomes below $40,000.

Encouraging high school seniors, college undergrads, and students from vocational or trade schools to apply, awarded money can be used for books, tuition, and certain costs of living. But those who want to be a Shawn Carter Foundation scholar will be required to conduct community service, be mentors, and answer the application question: “What are your plans to give back to the community?”

With this year’s April 30 deadline approaching, applicants must be US citizens under the age of 25. For more info go to: Shawncartersf.com