Nipsey Hussle dropped his latest mixtape, Crenshaw, on Tuesday, which is availalbe for free download. But Nipsey also gave his fans an option to support him, and offered hard copies of the tape for $100 on his website. His goal was to sell 1,000 copies, a mark which he easily surpassed once Hov got wind of his idea and ordered 100 copies.
Nip discussed the move with RapRadar.
The reason I chose to charge $100 dollars each copy and only start with 1000 units is because I tailor making my music for those who are listening…I’m more or less focused on fully serving the ones that have connected all ready. That being said its a value over volume thing…if I’m goin to offer a product made with no compromise or concession to the platforms (radio, A&R opinion, label bias) ect…ect..then the way we sale it has to change…I have over 400k followers on twitter 140k on Instagram and 400k on Facebook but what good are they if they don’t mobilize around my releases? if only 1000 of those people are engaged to the point of brand loyalty then that’s who I’m focused on…#fuccthemiddleman