In a very short time, Jay-Z's Roc Nation Sports has dipped its tentacles into almost every major North American league. Now, Roc Nation has its sights set on the fastest rising star in the most popular sport in the world. Neymar, hasn't yet joined the highest levels of European soccer yet, but this summer he may join Messi on Barcelona's unit in La Liga, arguably the top international league in the world.
The mention of Neymar's name may garner a collective, "who?," from Americans who consider European football to be uncharted waters, however, Jigga is reportedly pursuing the 21-year-old Brazilian, who is being touted as a young Messi, to sign with his fledgling agency.
"Roc Nation" is creating a segment focused on sports and the idea of its creators is to transform players into real stars with global impact and visibility, which is why Santos player Neymar is one of the priority sports to be "signed to" by the entertainment company.
Like Robinson Cano, Victor Cruz and Seth Jones, Neymar is about to get paid soon. Jay-Z has international appeal as a musician, but venturing into European soccer's highest levels as a business man is a pure heat check move. Neymar is soccer's LeBron of ten years ago and Roc Nation's Moby Dick. Sure he's only 5-9, but he would be Jay's biggest signing yet if he can pull it off.