HBCU sports is getting some big love.

Today it was announced that Under Armour signed a deal with HBCU school Howard University and will supply apparel and accessories to the Bison's athletics teams. It's the first deal with the company with an HBCU school.


According to the school's website, through the multi-year deal, which begins July 1st, the company will "will exclusively design and supply apparel and accessories for training and game-day uniforms for all 19 of the University's men's and women's varsity athletics teams."

From Howard Athletic's website:

"I am absolutely thrilled about our new partnership with Under Armour," Howard University Director of Athletics Kery Davis said. "Under Armour is a brand that fits perfectly with the Bison athletics story and culture. Our primary focus at Howard is, of course, our student-athletes, and Under Armour's passion and commitment to high quality and innovation will benefit our student-athletes for years to come. Our entire department is looking forward to a long and mutually productive relationship with the Under Armour team."

"Howard University is an institution built on the highest values of academic excellence, and we are extremely proud to be teaming up with one of the most vibrant, distinctive and historic programs in the country to help elevate the performance of all Bison student-athletes with innovative apparel," said Ryan Kuehl, Vice President, Sports Marketing, Under Armour.

Howard extends Under Armour's continued push into collegiate athletics, following on the heels of the company's 10 year deal with the University of California