The Conor McGregor and Floyd Mayweather beef continues to rage over social media. The verbal sparring between the UFC lightweight champion and the undefeated boxing legend has been going on for some time now.

What at first seemed like innocent, social media-driven words between two elite competitors has gotten more personal with every exchange. A few weeks ago, McGregor obtained a boxing license in the state of California.

I doubt he plans to box Mayweather. That would be as ridiculous as Floyd meeting McGregor inside the Octagon. We also know that Floyd is the ultimate strategist and business mind and he says McGregor is simply trying to make headlines rather than work his way toward a potential superfight between the two.

“Man, I don’t fight in California. What did he get a license in California for,” Mayweather said, per “I’ma tell you like this, he’s blowing smoke up everybody’s ass. He don’t really want to fight because I went to his boss. He don’t really want to fight. He’s just doing that to keep his name alive, you know what I’m saying, to stay relevant. He don’t really want to fight. He’s doing that building his followers, but he’s smart.”

McGregor recently said he’d shoot a fair one with Mayweather for $100 million, and rapper 50 Cent apparently told UFC president Dana White that Mayweather is “dead serious” about making the fight happen.

This week, Floyd went in on Periscope, lacing McGregor’s good name with a classic rant full of vulgarities and insults. The mastermind businessman is at it again, attacking McGregor’s UFC loss to Nate Diaz in March, in which McGregor was forced into submission by a rear naked choke hold in Round 2.

It actually all started back in January, before the loss to Diaz, when TSL reported how Floyd attributed McGregor's celebrity rise to white privilege. McGregor struck back by calling Floyd a racist. Now Floyd is taking things to a next level. 

“I don’t give a (expletive) what night it was, I ain’t never taking no L. I’m gonna (expletive) McGregor up too,” Mayweather said. “Punk-(expletive) McGregor. I’m gonna slap McGregor. I’m gonna slap the (expletive) out of McGregor when I see him.”

To intensify the beef, late Wednesday night, Mayweather posted a video of McGregor getting annihilated by Diaz at UFC 196. Not only did Mayweather post the video, he called on his followers to come up with a caption, saying he’d pay the winner of the caption contest $10,000 and referred to McGregor as "Connor McTapout."

Neither champion benefits from a fight in which they have to change disciplines. It’s unlikely that a fight of this nature will ever happen. Although money makes the world go round and Mayweather is extremely bored at this juncture of his life having put the boxing world on smash. He’s the kind of dude that needs to have an adversary to feel like he’s doing something.

As much as he accuses McGregor of trying to build his name off Floyd’s back, Mayweather can’t stand not being in the spotlight and making money is obviously something that makes him feel more confident about life. If he’s not flaunting it and proving his superiority, he’s really not enjoying himself.

So just watch the magician work. By the time these guys ever do face each other in some well-regulated and watered down form of hand-to-hand combat, the fight might be worth $500 million apiece.

Right now, these dudes are just setting the stage to make history.