The critics went at him with no mercy after Cam and his Carolina Panthers lost to the Denver Broncos in Super Bowl 50 this past February.

Cam, now a cultural icon, will have to get used to the haters pouncing on him this season, especially after his MVP award, his performance in the Super Bowl and his touchdown celebrations from last year. But it's a new season and Cam is ready to smile and shine once again, and thanks to Gatorade, he's about to do just that. Watch the new spot here: