Beats by Dre Delivers $25,000 Superbowl Swag

With Super Bowl XLVIII merely days away, Beats by Dr. Dre has teamed up with Graff Diamonds to create a special present to honor the outstanding athletes that have made it to football’s biggest game – as if making it to the Super Bowl isn’t a gift in itself. Handcrafted headphones encrusted with diamonds will be made for players on each squad, with Broncos guys receiving white-gold. And Seahawks teammates getting yellow-gold, each pair is said to be worth $25,000 each. The rich really do get richer.

To top it off, Richard Sherman, who already has his own Beats by Dre commercial, is seen in a new video delivering the custom-headphones to his teammates. To witness the blinging glare, these special edition headphones will be displayed for fans at the Graff Store in NYC on January 31st and at Beats SoHo during Super Bowl weekend.

Check out a pair of the headphones below, along with the video of Sherman in all his gloating glory delivering the gifts to his teammates.

 

 

 

 

 

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